Google Ads that grow
revenue, not just clicks.
Google Ads management for eCommerce and lead generation businesses spending £3K+ per month. Run personally by a senior strategist, never a junior team.
- Cut wasted spend and branded over-reliance
- Unlock non-branded, high-intent demand
- Fix tracking so reports show real revenue
Elvir Likić · Founder & Lead Strategist · $100M+ ad spend managed across 350+ companies
Elvir Likić, Founder & Lead Strategist
6+ years inside Google Ads accounts, from early-stage startups to publicly traded companies. I know what moves the needle and what wastes budget.
You deal with me directly. No outsourcing, no junior teams learning on your dime, and no account managers who have never touched a campaign. Just senior-level strategy, relentless optimisation, and honest reporting.
Most accounts are running. Very few are growing.
If any of these sound like your account, that is exactly the work I do.
Budget eaten by your own brand
Spend pushed toward branded searches, taking credit for customers you already had.
Performance Max with no guardrails
One black-box campaign burning budget with no visibility into what actually works.
Tracking that reports the wrong wins
Cheap conversions counted as success while real revenue stays flat.
Reporting that hides the truth
Dashboards that look healthy while new customer acquisition quietly stalls.
Most Google Ads accounts have hidden issues that quietly cap growth.
No obligation. No pitch deck. Just a clear view of what is working and what is holding you back.
- Account structure and intent coverage
- Conversion tracking and goal quality
- Keyword and search term efficiency
- Wasted spend and branded over-reliance
- Clear opportunities to improve performance
Same business. Two futures.
Every month without a properly managed Google Ads engine, your competitors capture the demand you were meant to win.
Without Google Ads
Your buyers are searching right now. Someone else is answering.
With Lixory Media
Every search becomes a measurable, tracked, compounding opportunity.
of online experiences begin with a search engine
of high-intent clicks go to the top 3 paid results
average return advertisers see for every dollar spent on Google Ads
of high-intent searches end in an ad click
Built for your model
Turn ad spend into revenue
Scale revenue through Google Shopping, Performance Max, Search, feed optimisation, and conversion tracking.
Explore eCommerce →Lead GenerationFill the pipeline with intent
Generate qualified leads through high-intent Google Ads campaigns built around commercial intent and CRM attribution.
Explore Lead Generation →Meta and Microsoft Ads, run the same way
Google Ads stays at the core. When the account is ready, we extend the same clean tracking and strategy to Facebook, Instagram and Bing.
Create demand on Facebook and Instagram
Conversions API tracking, Advantage+ and catalogue campaigns, and a creative testing system that keeps new customers coming.
Explore Meta Ads →Microsoft AdvertisingReach buyers others miss on Bing
High-intent searches on Bing, Yahoo and DuckDuckGo, with less competition, LinkedIn profile targeting and tracking built for Microsoft's network.
Explore Bing Ads →Your growth partner, not just another agency
Most agencies stop at campaign management. We look at the entire customer journey, from the search term someone types into Google to the revenue that ends up in your CRM.
What clients say
"I can highly recommend Elvir. He is professional, reliable, analytical and very easy to work with. I especially appreciated his clear communication, strong understanding of Google Ads and performance marketing, and his solution-oriented approach."
"Awesome work on the Google Ads rebuild. Conversion rates went from 1.5% to 3% on US, 6% on Entity, and 6% on UK. Sharing it with our exec team."
"Great job on the account, one of the recent Google leads is Lenovo and is in the pipeline for $95K. We are very happy."
"Really good work and super reactive!"
"Worked with Elvir on a few Google Ads campaigns and he's great to deal with. Super helpful and a really clear communicator throughout. Happy to recommend him and would work with him again."
"Elvir is incredible. I recommend him to anyone considering working with him."
"Elvir is a huge asset and we feel so lucky that we found him."
We are selective. You should be too.
I only take on accounts where I can genuinely move the numbers. Here is how to tell if we are right for each other.
Good fit if…
- You run an eCommerce store or a lead generation business
- You spend £3K+ per month on ads and want to scale without losing efficiency
- Your account leans on branded search and you suspect there is more upside
- You want a senior strategist owning the outcome, not a dashboard
- You want month-to-month flexibility and honest reporting
Probably not a fit if…
- You spend under £3K per month on ads
- You expect branded search to be your main growth channel
- You want a generic playbook copied from another business
- You only care about platform ROAS, not real revenue
- You are looking for the cheapest agency available
Ready to scale Google Ads?
30 minutes. No pitch deck. A clear view of your account and the highest-leverage opportunities.